Bicycles and Fish

velotone:

Via : Freshnessmag

Keeping a steady momentum till the Olympic Games this summer, Nike is currently hosting a photo exhibition at its Nike 1948 London space. Featuring intimate pictorials by photographer Adam Hinton on individual U.K. athletes from cyclist Mark Cavendish, long distance runner Paula Radcliffe, to the venerable Rio Ferdinand, each rendered to their most exhaustive state in order to showcase a sense their utmost commitment to their crafts. The images along with inspirational statements from all involved are essentially pledges to Nike’s new slogan, that there will be a difference this year, that collectively, they will #MakeItCount in 2012. The exhibition will available for public viewing from now till February 22nd at Nike 1948 London. Images via: Daily Street

-Love what Nike has and is doing with there Make It Count campaign. Most of there work is of good or great quality but this campaign is top notch. Next level stuff. A dream client / collaborator. there work (design & product) is so spot on and is pushing sport and the life style of sport. Inspiration.